Caledonian Road.  

 

PROPERTY / 2,000 + sq ft commercial space

LOCATION / Angel, London

DEVELOPMENT BRAND / White, black & yellow

PROJECT TIMESCALE / 15 Months

BRIEF / To create a marketing suite that represented the contemporary & luxurious brand of the client whilst paying homage to the creative and unique local area of Angel

Designer’s Notes.

Both the location and the client’s strong branding influenced the design for the Caledonian Road scheme. Geometric patterns and a monochrome palette, punctuated by vivid yellow accents, reflects the branding of the development and the target market, creating a young, contemporary, urban environment.

To ensure that a monochromatic scheme still feels welcoming it is important to incorporate key features into the design, such as, in this case, the unforgettable custom-made neon artwork, laser-cut geometric screen and banquette seating that not only creates impact but also accentuates the double height space.

The palette was softened with a combination of materials, textures and pattern, such as weathered oak furniture pieces, natural cowhide rug and metallic geometric tile detail to the front of the monolithic reception desk. This in turn has been highlighted by clusters of tinted glass pendant lights suspended above.